AMAZON · UX MANAGEMENT CASE STUDY · 2025–2026
Rebuilding Amazon’s corporate careers experience across web and mobile.
Leading the UX direction for a unified jobseeker platform from early concept through mobile app and web launch.
Role · UX Manager · Team · 2 direct designers · Scope · Strategy, information architecture, cross-functional alignment
Context
Before 2025, engaging with Amazon as a jobseeker meant navigating a fragmented landscape. Candidates moved between recruiting sites and separate onboarding portals, creating new credentials, re-entering information, and losing context. Role types, locales, subsidiaries, post-application communications, and employer-brand content all lived in disconnected properties. Amazon’s People Experience and Technology organization set out to unify this journey into one consistent web and mobile platform, improving profile completion, organic traffic, candidate satisfaction, and application completion while laying groundwork for simpler applications and AI-powered role matching.
The challenge
As part of this initiative, Amazon.jobs, the legacy career site I was responsible for, became a tenant of a new corporate-site framework, A to Z for Everyone. Our team had to define how career content should be highlighted when news, learning, benefits, onboarding, and job search finally lived together. To reduce technical debt at the same time, we were shaping an internal jobs site on the same templates but optimized for existing employees. The central framework team was moving ahead of the jobs roadmap, four product partners all turned over in the first three months, and the work required six months of alignment with more than 15 directors and VPs across partner organizations.
My role
I managed the jobs project from the UX side, directing two designers and acting as the bridge between the jobs group and central framework and marketing teams. I influenced the strategic decision for to merge our site identity into the corporate site, set priorities, delivery schedule, and resource plan, and aligned direction with organizational leadership. In the first phase, I led the team to define some key interaction patterns and principles for the mobile app, which served as a pilot. Throughout the 18 month project I led director and VP reviews, partnered with design leadership as priorities shifted, and guided the team through concept development when product management coverage was unavailable.
Approach
I assigned my strongest designer to this high-visibility, brand-defining initiative and directed her into early concept development before product management was staffed, work that ultimately ended up defining the requirements for the jobseeker experience in the new site. I established twice-weekly design meetings with the framework team, co-defined research goals, and facilitated information-architecture sessions with employer marketing and central framework partners. I advocated for weaving jobseeker content throughout the site rather than isolating it in one section, (despite that that would have been easier from a technical ownership perspective), and pushed back on short-term technical decisions that would have compromised the customer or brand experience.
The launch was deliberately phased. The A to Z mobile app arrived first in October 2025 as a focused pilot with job recommendations and a simple AI assistant meant to validate the technical architecture and release an on-the-go version of the career site targeted at students. The broader web platform is launching in stages through 2026, setting up the deprecation of the legacy career site and migration of ~16M of monthly visits to one new unified experience.
What we built
A mobile app designed for jobseekers on the go to with core job discovery and search functionality, job recommendations, and chatbot support.
A new flagship corporate site for Amazon focused on job discovery and personalized recommendations that brings all of Amazon's corporate entities into one experience. No more hopping from site to site. Within the new corporate site was a home for jobs content geared towards helping candidates understand what opportunities, of the thousands Amazon has available, was best suited to their experience, skills, and preferences. A simplified application experience updated a legacy experience, improved usability low-hanging fruit. The new and improved post-application experience introduced features to make it easier for candidates to schedule or reschedule interviews, and prepare for the interview process at Amazon.
Outcome
Phase 1: The mobile app launched as a pilot in October 2025, reaching half a million downloads, 42,000 monthly active users, and a 72% application-completion rate, securing further investment to move forward with the web experience in 2026.
Phase 2: Coming soon. The new platform’s foundational web architecture launched at the end of July 2026 (www.atoz.amazon.work), and the jobseeker experience is set to launch in September 2026, creating an updated, modern corporate hiring experience and a foundation for Amazon’s future career site.
Reflection
At the start, my team was hesitant to begin substantive work before the roadmap and product-management coverage were resolved. In hindsight, I would push the work further ahead of the framework team’s pace from day one, developing a sharper earlier point of view on the site’s role and how jobseeker content should live within it.