ABOUT DANICA
A people-first UX leader with 12 years of experience
I currently lead a team of designers at Amazon, working on recruiting technology problems that need to scale to hundreds of thousands of candidates that apply to Amazon every year, and the recruiters that support them. Before that, I lived in Berlin, Germany, working on the checkout UX for a fashion ecommerce company. I'm a doodler, wanderlust-er, and audiobook enthusiast. I'm passionate about clearing the way so designers can do their best work.
+1 778 838 2678
EXPERIENCE
Amazon
Vancouver, Canada · October 2019 — Present
UX Design Manager · January 2023 — Present
Leading design and managing a team within Amazon's Recruiting organization; driving high-profile initiatives, including new product launches and international expansion, for candidate and hiring tools used at the scale of 7 million applications annually across corporate and fulfillment center hiring.
In 2025 led design for the job seeker experience in Amazon’s new corporate career site, launching a new mobile app for candidates.
In 2026 launched a new internal Hiring Manager Hub, improving customer satisfaction by 8% in the first hiring manager pilot, with 94% reporting the tool valuable.
Currently managing UX for Hired By Amazon’s expansion projects for Germany, Brazil and Whole Foods.
Currently managing a team of thirteen designers, owning resourcing and headcount planning across 6 portfolios.
Served as interim manager for the 25-person design org during a leadership transition.
Hired and onboarded 3 UX Designers, promoted 6 team members, and guided 3 through structured performance improvement.
Launched a twice-weekly AI training series for design and research as part of team AI transformation.
Senior User Experience Designer · July 2021 — January 2023
Led design across Amazon’s recruiting ecosystem - job discovery for candidates, application tracking for recruiters, and evaluation tools for interviewers. Supported more than ten product and engineering teams, facilitating stakeholder alignment across a 9,000-person recruiting organization to increase quality of hire and reduce time and cost of hire.
User Experience Designer · October 2019 — July 2021
Designed experiences for Amazon’s corporate careers site, including authentication, application, and candidate profile flows that helped candidates find their best-fit opportunities across thousands of open roles.
Zalando SE
Berlin, Germany · October 2017 — July 2019
Product Designer
Improved the transactional journey through customer-centered solutions backed by data, research, and empathy. Led high-impact checkout initiatives, including a voucher-input optimization that drove €11.2 million in annual profit and a delivery-carrier integration that exceeded adoption projections by more than 50%. I also led a year-long study of customer payment behavior, conducting 25+ in-home interviews that informed an innovative new payment method.
PlentyOfFish Media Inc.
Vancouver, Canada · July 2014 — September 2017
UX Designer
Owned the end-to-end experience for POF’s mobile apps and website. Designed features that supported the brand’s “all about conversations” strategy, including a persistent chat interface, priority messaging, and a custom profile quoter. Oversaw and contributed to the 2017 mobile-app visual redesign.
VOLUNTEERING
Teaching Assistant · School of Visual Concepts · November — December 2021
Supported the usability-testing class in Amazon’s UX Design Apprenticeship program, helping prepare new UX practitioners for design careers.
Team Mentor · Technovation Challenge · December 2016 — May 2017
Mentored two grade-six students as they formed a business plan, designed, and built an app for a community problem.
EDUCATION
University of British Columbia
Bachelor of Arts · Major in Visual Arts, Minor in Art History